So you are going the Call of Duty route where every 3 months you pinch your community for optional "Premium" content? Quit playing COD when that happened and am seriously inclined to not participate in this either. I don't mind paying a season pass for content that I can access at any time at my pace. What I do mind is this constant slot machine every 3 months of "just put in $5.00 more and look what you can earn!"
All seasonal gear can be acquired by just playing the game while the season is active. You don't have to pay anything if you don't want to. There are additional apparel items and you get more random gear with the Premium Track.