Corporations do not care about your interests. They want your money. Any action they take is, at the end of the day, an attempt to part you with your money.
Companies saying nice words is not some big grand gesture that's going to save the world, and the fact people are praising these armchair activists disgusts me.
The focus of the American people should be on the efforts of those on the ground, out in protest, trying to elicit real change. Not on these multimillion distraction machines.
But that's just my two cents.
Calling us armchair activists is totally unfair. Many of the developers of this game are participating in protests in the streets, making large donations (and having those donations double matched by EA), and posting on their personal social media accounts to enact change. We are also building a game with a diverse cast of characters.
We have a game that reaches tens of millions of people, so it was the passionate people at the studio who rallied to get a message out there within our game, not a corporation or EA. This is a message from those who built this game, of all races and colors, and are sickened by the racism that exists out there.
You can see in this thread that this brings mixed feelings to people, so calling it a PR stunt or for profit also isn’t true. Unfortunately there’s actually a lot of risk in doing this, both PR and profit. We didn’t care.
These are my thoughts only and not those of Respawn or EA
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