For those interested in the behind-the-scenes, we didn’t script this presentation.

The entire segment was created by the team at GameStar, based on a briefing that we held with their journalist where we ran him through the recent campaign work the team has been up to.

I was watching alongside everyone else and didn’t know what would be said during the live show. My hope was that they liked what we were building, but to be 100% clear, this was not a paid advertisement—this was the authentic perspective of their journalist.