It is hard to sell League for newer players when the game is so big and there are so few in game resources for newer players.
On top of games going between 20~40 minutes.
We'd like to make League a more welcoming game to interested players who haven't yet tried it.
Working on a bunch of new and returning player experience stuff. Planning to have it roll out of over time.
The recently improved bots and custom games are some of the more obvious manifestations of the longer-term plans we have. Other stuff is quite under the hood, like new player MMR changes, or not as obviously directly related but quite helpful, like Vanguard.
Later stuff will be aimed at better onboarding players into the core game and introducing our systems more gradually than today. League is very deep, which is cool, but we need to build and appropriate shallow end for folks to find the fun.