You know Riftmaker is just a horrible item it doesn't feel exciting buying it low dmg bad stats etc , Demonic Embrace Is another one where it just feels BAD , why would I get this item over hour glass where the active let's me use my spell rotation use the active then be able to use my rotation again. Overall there's seems to just be a serious lack of ap items for bruisers in general
Do you mind elaborating on what feels bad exactly? Is it that the items' patterns feel bad, that you think they are undertuned or something else? Also if you could describe your ideal state for the item's balance (eg. do you expect AP bruisers to have choice on their second item, or do you think a better state is for them to always buy demonic embrace second?)
Zhonyas, Banshees, Demonic, Cosmic, Rylais, Morello, Lich, etc. are all meant to be purchasable on AP Bruisers depending on the game state and champion.