The DLC is already there and purchasing it from the store activates it in-game. Just select “New Game” (or load up a save game) and you can start playing the DLC content 
This thread was added on August 07, 2019, with posts from Jens_Erik.
Conan Exiles Dev Tracker
This thread was added on August 07, 2019, with posts from Jens_Erik.
The DLC is already there and purchasing it from the store activates it in-game. Just select “New Game” (or load up a save game) and you can start playing the DLC content