Lars as not been Creative Director on Battlefield for some time, he's Executive Producer.
This thread was added on January 28, 2020, with posts from nordentipwel.
Original Post
https://www.youtube.com/watch?v=Wtv1ULOjAW4
But he's the current creative director of battlefield V.
All the gameplay decisions and such are pushed by him and yet he has been very silent aside from voicing chapter trailers and that one pre-recorded christmas fireplace video.
I'm not exactly sure where you got this info but no, Lars is not Creative Director on Battlefield and he's also not "pushing ideas".
It's not his job anymore.
That too, I mean.
He's just in charge but yet completely silent.
Even with the new trailer that just dropped for chapter 6, it wasn't even him that voiced it. One of the community managers did.
It's because he's not on the project anymore. :)
Executive Producers are not there to make game play decisions. They are there to make sure projects and plannings goes according to plan and oversee all the teams through productions.