Apex Legends Dev Tracker
This thread was added on June 27, 2019, with posts from Jayfresh_Respawn.
Yes the trailers were leaked, but to echo what That1MiningGuy said on Twitter we should all head over and watch the premiere anyway and send our love to Respawn and show our support. It looks like they've worked really damn hard on this season, and I want to show my appreciation. I'll see you all there, I guess!
Wasn't sure what flair to add so I'm just gonna go with discussion.
leaks get far more attention than simple reveals, every marketing department knows this
Not true. I've worked on AAA marketing campaigns for nearly a decade across multiple franchises and not once has "intentionally" leaking something ever been part of the strategy. I've had to deal with dozens of leaks over the years and it's never been intended and always frustrating. Maybe other marketing organizations have done this in the past but it's not the case here.
A ton of planning goes into how this stuff is rolled out and leaks can actually be pretty damaging and we always try to AVOID them. Happy to see everyone enjoying the trailers and pumped for the stuff we're bringing for Season 2 but, I've seen this narrative around a bit and wanted to just put it to bed.
To be fair, higher-ups are hardly going to tell all their staff that they're deliberately, secretly leaking their work themselves or it won't stay secret for long
That's not the way it works. We build the plans and do the execution, there is no outside "higher ups" doing all the marketing for Apex. You guys are trying to find some shadow conspiracy where there isn't one. Sometimes mistakes happen, it's as simple as that.