A few things to try:
- Temporarily disable your anitvirus/antimalware software
- Make sure your display is connected to your video card and not the video output of your motherboard
- Download and install all available Windows Updates
- Check that you have recent video drivers installed
- Perform a clean boot before starting the game: http://support.microsoft.com/kb/929135 or http://help.ea.com/en/article/how-to-clean-boot-your-pc/
